The brain-child of Dr Louise Schofield, The ‘Good Day Project’ is an evidence-based, blended learning program which brings together three core bands of resilience to build happier, healthier people. As a behaviour change program, The Good Day project focusses on the bands of Physical Vitality, Mental and Emotional Agility and Positive Relationships with daily challenges for program participants to achieve.
There are many complex definitions of resilience – but simply put, we felt it was best described as: the ability to bounce-back from life’s stressors and move forward, better for the experience. So a positioning idea of ‘Bounce Back….Move Forward!’ was developed. A multi-banded stressball was used as a motif to bring this idea to life and represent the three core strands of the program. Key program imagery and storytelling featured the stress ball in various settings – including as a key prop in the program video.
The Good Day Project was developed for Vitality Works – the workplace wellness brand of Sanitarium Health.
Campaign Strategist: Diana Parry
Designer: Georgie Sigglekow
