Each year Vitality Works would create a themed 10,000 steps challenge for it’s corporate clients. This is a great workplace health challenge that builds fitness and friendships.
It was important that every challenge was fun and had a gamified strand to it whereby participants could band together in teams and compete against one another with their collective steps moving them along virtual maps online. In the 10,000 Steps Inca Race, participants virtually follow in the steps of the ancients, over the famous Inca trail in a virtual race. Promotional material featured a furry LAMA mascot, appropriate Inca-like graphics and identity system.
Campaign Strategist: Diana Parry
Designer: Georgie Sigglekow
Video production: Kor Creative
