Each year Vitality Works would create a themed 10,000 steps challenge for it’s corporate clients. This is a great workplace health challenge that builds fitness and friendships.
It was important that every challenge was fun and had a gamified strand to it whereby participants could band together in teams and compete against one another with their collective steps moving them along virtual maps online. In the 10,000 Steps African Race, participants would cross Savanah and desert as they traversed the map from Kenya to Nairobi and back again.
We had huge fun with this one, as we created a raft of challenge promotional materials that leveraged the fun African theme!
Campaign Strategist: Diana Parry
Designer: Georgie Sigglekow
