AsBuilt’s PayLab is an easy-to-use SaaS solution designed to streamline the cumbersome and time consuming construction payment and claim process.
For a large-scale commercial construction company, PayLab provides an invaluable onramp to a digital repository of financial and progress data that enriches construction project data on Vault. For a subcontractor – it represents a digital liberation from painful recording and reporting of construction claims and retentions. For both main construction contractor and subcontractor, PayLab has been proven to halve the time it takes to load and manage claims and certifications and provides invaluable payment evidence for validation.
The PayLab identity needed to combat the construction industry’s resistance to digital processes. To this end, the visual and written tone of the brand is approachable, simple and friendly. The vibrant, positive yellow palette is in keeping with the ‘power tool’ vernacular, and the graphic ‘Designed by Construction People – For Construction People’ is brought to the fore in brand communications. The PayLab identity is designed to sit harmoniously in the asBuilt family of inter-related brands and complementary to the Vault brand.
A playful illustrative style using construction machinery as visual cues was developed to communicate processes and concepts simply.
Brand Strategist: Diana Parry
Designer: Georgie Sigglekow
