The Datacom’ Data Centres team came to us looking for a way of differentiating their story from that of competitors and shifting their focus from a line-of-business, rack and mortar approach, to that of service excellence, sustainability and people knowhow.
Through stakeholder workshopping it became clear that the considerable 30+ years of homegrown data centre operation, expertise and the benefits that afforded to customers, was unique to Datacom.
The USP was defined as: The Data Centre People to focus on full-service specialist support and a proven commitment to service excellence at every touchpoint.
Four strong simple subset chapters of the story then became the focus of marketing: People, Planet, Performance, Price. Vibrant, uplifting people imagery and patterning to match were developed to accompany clear, crisp messaging.
Commissioning agency: Gratifii
Brand Strategist: Diana Parry
Designer: Ivina Choo
