When Datacom asked us to crystalise the customer facing story for their partnership with Cisco Webex, we started where we always do; with discovering why? Asking: why do we have a unified communications service offering and how does the customer benefit?
Key stakeholder workshopping surfaced the brand framework, solution architecture and sequence of the story of UCaaS One – a Datacom Unified Communications managed service.
Once the messaging was defined and story written, we set about turning strategy into useful sales assets and a foundation for campaign execution.
Commissioning agency: Gratifii
Brand Strategist: Diana Parry
Designer: Georgie Sigglekow
