Together with key client stakeholders, the challenge was to rename, rebrand and develop the value-add story of Datacom’s IT Asset Lifecycle Management services.
We soon discovered a powerful sustainability storyline. Through Datacom’s holistic managed solution, the value for Datacom lifecycle clients comes in the form of increased software and hardware utilisation, streamlined warehousing and logistics, waste reduction, accurate IT estate insights and more efficient licensing. In essence, the service allows customers to embrace the principals of circularity, increase performance and reduce over-provisioning.
Hence the name: Circularity Services was recommended and adopted.
Workshopping with stakeholders defined the human-centred purpose of the service and codified the brand framework. The USP and driving idea was cleverly defined as: More Life from the Lifecycle.
Development of an uplifting design system (that was complementary to the Datacom brand guidelines) then commenced, complete with photo and video shoot for a branded explainer video.
The motif of the Circularity Services 360° menu of lifecycle management services forms the backbone of architecture and helps customers navigate a large and complex managed service offering. The circular service diagram was a crucial element of the brand toolbox included as an animated device across channels.
Commissioning agency: Gratifii
Brand Strategist: Diana Parry
Designers: Georgie Sigglekow and Ivina Khoo
