In the incredibly fast-moving world of technology, – it is always so refreshing to work with partner’s who see the importance of a human-centric, purpose-driven brand and it’s ability to sit at the core of cultural, sales and operational alignment to drive long-term business outcomes. Fusion5 is one such client.
In a one year plus project, Brandwell was proud to work closely with the Senior Leadership team at Fusion5 to develop purpose, define brand strategy and onward to craft a beautiful identity system. While it’s early days, GM Brand Strategy & PR Trudi Allerby has this to say about internal and client response:
“The rebrand has come at the perfect time for our people, as well as for our business. I’ve had many staff tell me how proud they feel to be presenting Fusion5 to customers and prospects under the new brand, and even had one person tell me the new brand was ‘sexy’! The new brand has helped us not only reposition ourselves in market, but has also unified our people to act as one team with one purpose and one vision – it’s been incredibly gratifying to see.”
Following:
Press release, by Fusion5. 6 May 2025 Auckland.
Fusion5 repositions itself in market as transformation partner
Following several significant senior appointments and acquisitions of related technology businesses over the past 18 months, Australasian systems integrator Fusion5 has formally announced its transition from a business applications company to a full-service transformation partner.
Formed in 2003, Fusion5 initially filled the gap between the big, strategically focused IT consulting firms and smaller, hands-on, agile applications software specialists. From a running start as a highly awarded digital partner to world-leading business application providers (including CRM, ERP, and HR) across Microsoft, Oracle, Workday and IBM, the company went on to add advanced technical and integration capabilities.
“To keep pace with the intensifying complexity of IT ecosystems, Fusion5 acquired complementary ‘best-in-class’ IT practices to expand our in-house digital capability,” says Sven Martin, CEO – Fusion5 Australia. “In particular, bringing IntegrationWorks into the fold in 2024 introduced significant skills, expertise, and referenceability – deepening our proficiency in systems integration.”
The company has also invested heavily in its culture and capability; adding strategic services such as consulting and advisory, a robust client-success program and managed services to ensure clients access the governance and innovation necessary for success.
However, despite providing its customers with a seamless approach to digital transformation, recent customer research identified a perception gap.
“Our evolution had out-paced market understanding,” says Martin. “Fusion5 goes beyond the role of typical systems integrators, IT consultants, business solutions implementors, or even managed services providers – to stitch all of that digital capability (and more) together as a cross-functional transformation partner. This convergence of solutions, services, and capabilities enables us to utilise AI as a strategic lever for transformation.
“We now offer our customers one-partner simplicity and the benefit of a Trans-Tasman team that’s geared up, both strategically and practically. In short, we can help our customers ‘go beyond’ what they ever expected to achieve with technology alone.”
Kristy Brown, CEO – Fusion5 New Zealand, adds: “Today’s CIO grapples with the ongoing tension of harnessing digital innovation while ensuring measurable IT performance. In other words – keeping the lights on while lighting up innovation. They must champion digital agility and prepare the business to leverage new technologies while optimising existing ones. Fusion5 offers a unique blend of business acumen and digital capability to bridge the vision-to-performance gap many business leaders face.”
To mark its evolution, Fusion5 has undertaken a major brand overhaul to better realign market perception and reflect its ‘go beyond’ transformation partner status.
