Well proven
Our why: To help purpose-driven organisations connect impactfully, message boldly and lead meaningfully.



Diana Parry
Founder, Brand Strategist & Storyteller
As a strategist, storyteller, name-maker, and seasoned creative, Di weaves together over 30 years of experience across agency, freelance, and client-side marketing.
She’s passionate about driving purpose-led progress across New Zealand and Australia — believing wholeheartedly that when good organisations are empowered to create lasting impact, it not only boosts their bottom line, it enriches society exponentially.
Some of the world’s most respected brands in technology, education, sustainability, and healthcare have gained a competitive edge under Di’s guidance. Most recently these include Fisher & Paykel Healthcare, Essano, Prekure, BlueHalo, AsBuilt Digital, Datacom, Microsoft, Hewlett Packard, Fusion5, TEC, Diversity Works, and a range of B2C, FMCG, and start-up ventures.

Georgie Sigglekow
Creative Director
Georgia Sigglekow (born in Whakatū, with German, Scottish, and English whakapapa) is a highly accomplished strategic designer, well versed in expressing brands from the ground up, across multiple touchpoints. Georgia is a natural collaborator and is passionate about design craft built on solid strategic foundations.
Over nearly twenty years of creative collaboration, Georgie has been the trusted hand behind the visual expression of many Brandwell strategies — shaping brand identities, communications and campaigns with clarity, craft, impact and pragmatism.
Georgia is also founder of Plantation (along with Husband Alex Sutherland) – a small and dynamic multi-disciplinary creative studio that collaborate with a diverse group of trusted partners to produce high-end strategic design and moving image in Aotearoa.
How we do it
Brands are not built in silos – they are built in close consultation. There are no account managers here, no layers – your relationship is with your Senior Strategist and/or Designer. We listen, reflect, guide and challenge as we partner with you. This is a far more agile and focussed process and the beauty of partnering with a small team.
How towork with us
Fractional, freelance, retainer or project based. We will work in with your needs and objectives. We are genuinely interested in optimal client outcomes – and putting you in touch with the people that best fit your needs.
Mark Vette and Kim Morrisey, Mark Vette Animal Behaviourists and Mentors
Trudi Allerby General Manager, Brand Strategy & Public Relations, Fusion5
Fiona Cresswell, General Manager, Global Marketing, Fisher and Paykel Healthcare
Dr Louise Schofield, Co-founder, PREKURE
David Burton, CEO, AsBuilt Digital
Shane Young, Director, Mix Ltd