asBuilt are construction sector digital engineers and software developers. After seeing immense potential in this gutsy Kiwi company on a mission to change the global construction industry with a digital approach, Microsoft were excited to get asBuilt internationally co-sell ready.
We were recommended by Microsoft, to help asBuilt upgrade from a one page website and an outdated identity system, to build them an engaging brand platform and credible sales tools. We rebranded the organisation from head-to-toe and created parent and child brands for the digital services side of the business, as well as the software brands: Vault and PayLab. The team started with grass-roots brand workshopping to establish purpose and story, getting staff onboard with vision, purpose and values. We then developed a new purpose-driven narrative and commenced rolling out new sub-brands, a comprehensive website(s), marketing content and moving content.
Diana went to work on-site for several months to help with brand rollout and embed marketing – delivering all manner of creative content and launching three Hubspot driven websites.
